Don't get us wrong. We think PCR deserves an award. Besides the Nobel Prize. But we think current PCR processes could stand an upgrade or two. Tell us what you think. We're listening.
What are the ways that PCR could be easier in your lab? Tell us
about it here and we'll give you a free t-shirt (while supplies last),
and enter your name in a drawing to win cool prizes. And the
highest ranked thought will be printed on the official Rethink PCR
t-shirts, to be worn in labs worldwide.
I think

Can't rethink of anything? No problem. Click here for your t-shirt and a chance to win some prizes.
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To honor everyone who thinks there's a better way to do PCR, we're giving away prizes that have rethought some other things you might be taking for granted.
Rethink Phones
1st Prize (1)
Apple iPhone. Stay connected in style with the phone that reinvents what a phone should be.
Rethink Lasers
2nd Prize (3)
Green laser pointer. Why settle for red lasers when green lasers point with such superior visibility and
panache?

Rethink Lunch
3rd Prize (5)
Catered lunch for your lab. Leave the brown bag at home, and invite 20 of your colleagues to a catered lunch, delivered to your place of work.
No purchase necessary for entry, just provide name and contact information. But if you also tell us how you would rethink PCR, we'll give you another entry in the sweepstakes. So please let us know what you think. Or rethink.
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Purchase of this instrument conveys a limited non-transferable immunity from suit for the purchaser's own internal research and development and for use in applied fields other than Human In Vitro Diagnostics under one or more of U.S. Patents Nos.5,656,493,5,333,675,5,475,610 (claims 1, 44, 158, 160, 163 and 167 only), and 6,703,236 (claims 1-7 only), or corresponding claims in their non-U.S. counterparts, owned by Applera Corporation. No right is conveyed expressly, by implication or by estoppel any other patent claim, such as claims to apparatus, reagents, kits, or methods such as 5' nuclease methods. Further information on purchasing licenses may be obtained by contacting the Director of Licensing, Applied Biosystems, 850 LIncoln Centre Drive, Foster City, California 94404, USA.

Bio-Rad's real-time thermal cyclers are licensed real-time thermal cyclers under Applera's United States Patent No. 6,814,934 B1 for use in research and for all other fields except the fields of human diagnostics and veterinary diagnostics.